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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. More staff and more funding rank first and second as the resources that would most help improve marketing effectiveness.

Report 100
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Conference Circuit: 2014?s Events in Review

Associations Now

2014 was rife with incredible conferences that inspired attendees to think, collaborate, and act. In today’s Conference Circuit, we highlight some of the year’s standouts. Becoming Social. The conference was held in Minneapolis, one of the healthiest and fittest cities in the country.

Review 40
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Conferences Aren't Serious About Networking Unless

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Conferences Arent Serious About Networking Unless. For smaller conferences, have an area with games, puzzles, books and resources similar to what you find in the lobby of an old-fashioned resort.

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Your Members’ Tech Comfort Level Matters

Associations Now

In a Sunday panel at the ASAE Annual Meeting & Exposition in Detroit, Geary noted that he respects the value of technology but said he has become less knowledgeable about tech as he gets older, relying on his younger staffers to keep him abreast of important trends and stepping in when he needs to get a stronger handle on a given issue.

Detroit 40
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Nonprofit CEOs and the Network Mindset

Beth Kanter

Social Media: Getting Leadership Buy-In. Social media presents incredible opportunities for nonprofits, both large and small. Social Media 4 NPOs (@SM4Nonprofits) July 26, 2012. regarding social media #SM4NP @ dalvarez1 of @ sfgoodwill — Jennifer Bullock (@JennyBullock) July 26, 2012.