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Print is Alive and Kicking

Association Adviser

“The magazine is a very good complement to our efforts regarding legislation and policy issues,” says Schuyler Harding, communication manager for Association County Commissioners of Georgia. “We While there are printing costs to consider, the value of print to your members could outweigh those costs. Newsletter.

Georgia 61
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Best of the Web: April 2014

Association Adviser

Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. Georgia Society of Association Executives Annual Conference. Does your association have a magazine, newsletter, directory or website in need of revival? Posts We Like: Managing Print Profitably. Bill Mickey. May 28-31, 2014. 9-12, 2014.

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Got NDR (Non-Dues Revenue)?

Association Adviser

For Matthew Gambill, executive director of the Georgia Association for Career & Technical Education (GACTE) , the fastest-growing NDR sources are sponsorship of the annual conference, plus advertising and ancillary services. Fastest-growing sources of NDR. ”That’s a case where one plus one now equals three,” related Balko.

Revenue 60
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What Smart Associations Do Differently

Association Adviser

All the resources, connections and reach that associations used to have to themselves can now be found at little or no cost by anyone with a web connection. When Karen Bremer first took the reins of the Georgia Restaurant Association , she found that her staff was creating surveys that would almost automatically result in a positive outcome.

Texas 60
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The Power of Non-Dues Revenue

Association Adviser

We also irked many departments within our own organization who resented how many membership eyeballs we were tying up with our ad-supported newsletters, sponsored webcasts, sponsored e-blasts and videos. ” That’s where you test product extensions with small upfront costs and rapid results.

Revenue 60