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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Member recruitment.

Revenue 256
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Association Brain Food: 5.12.23

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Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

Chicago 200
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Essential Medical Association Software That Grows Your Organization

MemberClicks

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. How the right medical association software does it: Automating tasks like renewal/dues reminders and member emails, adding efficiency to your day-to-day.

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Association Brain Food Weekly: 9.10.21

Reid All About it

WBT Systems took him up on the challenge and focused on how an association’s learning business might help shape their industry’s future. Their model is based on a volunteer learning journey that inspires and helps members build competencies in one area before moving up to the next—a great way to build a volunteer and leadership corps.

Strategy 195
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Association Brain Food: 5.20.22

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Your employees and your members are not who they were before the pandemic, says Dean West, FASAE, of Association Laboratory in an entertaining, insightful post. Become the association your members (not just your board) need now and in the future. Do keynotes influence the decision to attend? Promoting credential value. Quick hits.