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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food: 5.12.23

Reid All About it

Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts.

Chicago 200
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How to Test Big and Win Big in Membership Marketing

Membership Marketing

The worst list – one tested as a sample – produced a.14% A very simple test that many forget to do is trying different “From” lines and “Subject” lines in your email marketing to a portion of your list. The same idea applies to membership recruitment. Right now I am looking at a results report where lists were tested.