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Association Brain Food Weekly: 8.9.19

Reid All About it

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center. The next step after segmentation is personalization.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint. Kelly Donovan is the team leader for online marketing at Naylor, LLC.

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

Here’s how to ensure they’re effective now that COVID-19 has forced them to work remotely. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Rising rates?

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

Here’s how to ensure they’re effective now that COVID-19 has forced them to work remotely. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Rising rates?