Reaching Millennials (Gen Y) with Mobile
Association Adviser
MARCH 10, 2014
If you want someone to reference your website first, read your newsletter, or sign up for a program when it’s convenient for them, I agree that a mobile site is essential. So that tool can be “exceptionally powerful” for everyone as well. When I was a student at the University of Delaware, I used the campus app on a regular basis.
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