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Why Aren’t Associations Creating Walking Billboards?

SCD Group

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Several years ago, I was on a panel with a marketing person from Missouri Kids First (prevent, intervene and treat child abuse) who told a fascinating story about her efforts to build a Go Blue branding to expand awareness of the organization.

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Getting Married to Membership May Require Engagement First

Idea Architects

community that people value and that our organizations market. 2, Columbus, PIA-Ohio Board Workshop. 15, Detroit, OACS-MACS Fall Conference. And lets not forget that playing is a way of paying. are present, engaged, and contributing, we help create the content and. Jeffrey Cufaude. on Wednesday, June 13, 2012. Blog Archive.

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Jeffrey Cufaude, Idea Architects: Making Sponsorship Special Again

Idea Architects

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. 2, Columbus, PIA-Ohio Board Workshop. 15, Detroit, OACS-MACS Fall Conference. commitment we ask of members and customers to receive that value. might be another possible solution.

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Jeffrey Cufaude, Idea Architects: I Want ASAE to Fail. And You.

Idea Architects

We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. 2, Columbus, PIA-Ohio Board Workshop. 15, Detroit, OACS-MACS Fall Conference. Tony Lorenz. Excellent discussion. 28, Columbia, CAI-SC Annual Conference. Blog Archive.

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Jeffrey Cufaude, Idea Architects: The Value of the Visual: Facilitation.

Idea Architects

If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. 2, Columbus, PIA-Ohio Board Workshop. 15, Detroit, OACS-MACS Fall Conference. 28, Columbia, CAI-SC Annual Conference.