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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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12 Top Online Community Platforms: Build Better Connections

MemberClicks

Others have additional features like jobs boards, online events and member directories. Wild Apricot has great additional features like a mobile app, online store and email and contact databases. Most community platforms have things like message boards, individual profiles and private messaging capabilities.

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Essential Medical Association Software That Grows Your Organization

MemberClicks

Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach. Allows you to segment email lists by member type and launch personalized campaigns to engage members.

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Member Engagement Strategies: A Guide for Associations

Fonteva

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Engage your constituents online by providing a public member directory. Live events. Learning opportunities.

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Nonprofit Membership Software: Overview & 7 Top Providers

MemberClicks

Grow member engagement with member-only web pages, forums and blogs List your members in an online directory Embed things like event listing, forms, and more into your existing website Create custom membership application pages and workflows. Stay in touch with email marketing automation Collect dues for paid memberships.