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Creating New Member Benefits for Each Persona 

MemberClicks

You can use this information to help understand and predict your member’s behaviors and empathetically speak to those you don’t know personally. The Scholar : They know knowledge is power and are constantly taking courses and gaining new certifications. This is a member who is always learning. What’s a persona?

LMS 52
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Association Brain Food: 2.3.23

Reid All About it

WBT Systems explains why and how to help industry partners get the most value out of their membership. A few of them might surprise you, but they’re essential for technology project success. Our topic is the indispensability of technology in associations. Hybrid workplace worries. Volunteer leaders. More info/register.

LMS 40
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Help Your Members Across the Digital Readiness Gap

WBT Systems

The digital divide is shrinking in our wired part of the world: 87% of Americans now use the internet. But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. Pew found that 52% of U.S. Digital Readiness Spectrum.

LMS 218