eBook Email Marketing Member Engagement Technology 
Association Briefings
FEBRUARY 10, 2021
Data-driven email marketing is not only about using the data an association already has about its members, but also about the data it can collect through member interactions and engagements, ultimately predicting future behaviors. Topics include: A quick history of email marketing and its effectiveness today.
Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
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Higher Logic
MAY 29, 2020
This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Member Engagement and Retention. It’s easier and faster for you to get members involved.
Reid All About it
MAY 29, 2020
WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. How to Go Virtual (While Still Creating an Engaging Experience).
Higher Logic
OCTOBER 25, 2018
When you rely solely on an AMS to target every single objective, you’ll likely notice a natural shift to mediocrity, when other built-in tools could deliver better quality (such as email marketing, event registration, and website functionality). Web Tracking Is Your Marketing Automation Advantage.
Higher Logic
JULY 19, 2018
But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Marketing automation can help you send effective, personalized content to each member.
Reid All About it
JULY 21, 2017
Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. David Haas, digital marketing services, FreemanXP. Learn how to use existing and emerging technologies to create better experiences for your attendees. Well, that’s what happens to me.
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