eBook LMS Marketing Survey 
Higher Logic
MAY 20, 2020
To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.
WBT Systems
JANUARY 23, 2018
Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? The survey said members want to learn the skills taught in the course. Test your idea to make sure there’s a profitable market for the program. Did you target the right market segment?
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Reid All About it
JANUARY 19, 2018
Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. The deadline is February 2. New Scientist ).
Higher Logic
OCTOBER 10, 2019
Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Success and Support : Your customer success and support teams have access to health scores, NPS surveys, and CSAT data that can indicate customer happiness.
Reid All About it
MARCH 16, 2018
The authors of this Harvard Business Review article about the gig economy surveyed 65 freelancers (including consultants) about their lives. Digital Marketing Strategies for the Event Planner, Part 1. Presenter: Karen Baker, 23-year veteran of strategic, brand and experiential marketing. It’s so spot on. Tue 3/20 at 2 p.m.
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