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Association Brain Food Weekly: 10.28.16

Reid All About it

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC).

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Disruptive Innovation Creates Association Opportunities

Potomac Core

According to PWC’s 2016 Annual Global CEO Survey, “ Redefining Business Success in a Changing World ,” there is a difficult road ahead for global companies including “over regulation, higher tax burden, governments’ response to fiscal deficits, and geopolitical uncertainty.” Business Success Redefined. CEO’s Expect in 2016?

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Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). . – Creating and running outstanding campaigns.

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Positive Association Disruption

Potomac Core

CEO Survey concerns “over volatility and over-regulation are rising.” Utilizing member interviews, financial analysis, and survey results, Morgan established a “Core Focus” somewhat similar to the “Profit from the Core” approach developed by Bain and Company’s Chris Zook. The Dual Millennial Challenge. The 2016 PWC U.S.

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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. They expect it. Yeah, we get it.

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Build a Journey to Yes Using Marketing Automation

.orgCommunity

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

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Millennials+Content+Mobile = 6 Great Reads for Association Professionals

SCD Group

The national survey was conducted online by Harris Interactive© from August 13 to September 6, 2013, and included a representative sample of 2,134 workers across industries and company sizes who graduated from college. Here are three ebooks that discuss some of those event game changers. They don’t just need this asset called “content.”

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