Potomac Core

FEBRUARY 9, 2016

In a world of disruptive innovation, for profit companies and other association competitors are seeking time and speed to market. For your association to compete effectively, you can develop real time audience profiles and go to market strategies that specifically address critical business and career concerns. CEO’s Expect in 2016?

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

MARCH 22, 2016

Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. The Dual Millennial Challenge. As Baby Boomers continue their exit from the workforce, industries continue to develop strategies to attract and engage millennials.

millennials 100

millennials America eBook Member Engagement 100

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Jamie Notter

JUNE 6, 2014

I know I’m a bit of a geek about it, but I like talking about the actual theory that explains generational differences and some of the nuances around how we apply the knowledge of generational differences to issues like conflict, marketing, and organizational structure inside our organizations. But even that was SEVEN years ago.

eBook 70

eBook millennials Leadership Education 70

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. – Inbound LunchBunch: Gaining New Leads through eBooks. Tue 11/15 at 2 p.m.

Handbook 239

Handbook Washington eBook DC 239

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Higher Logic

MAY 29, 2020

Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources.

Social Media 254

Social Media Tools Member Engagement Revenue 254

SCD Group

DECEMBER 2, 2013

Because content marketing is more than a collection of text documents to be cut and pasted into WordPress or an email program. Three Free Event eBooks You Should Read By Jeff Hurt via Velvet Chainsaw’s MidCourse Corrections Conferences, events and meetings are evolving. They don’t just need this asset called “content.”

Content 40

Content millennials eBook Sample 40

Reid All About it

FEBRUARY 9, 2018

WBT Systems explains how to validate an online course idea to make sure there’s market demand for it. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. Tue 2/13 at 1 p.m. –

DC 150

DC Washington eBook Case Study 150

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit. Host: ON24.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

DC 79

DC Washington LMS Social Media 79

Reid All About it

MARCH 16, 2018

Patrick’s weekend list of recommended ebooks on sale by Irish authors , the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m.

eBook 46

eBook Social Media DC Content 46

Reid All About it

APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. 1 CAE credit. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37