A New Power Couple—Humans Plus Bots Deliver Member Delight
OCTOBER 1, 2023
Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. And, data is important, but there’s a simpler path to engagement that sometimes gets neglected. What could be more personal than a good old-fashioned conversation? Our expanding digital options are increasingly paired with the desire for connection.