Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration.

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St. Louis Technology Strategy Conference 341

Aaron Wolowiec

MAY 14, 2021

Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.

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Higher Logic

MAY 14, 2021

The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic. With great data, your member personas go from guesswork to precise tools, powering more revenue for your trade association through better marketing and sales. The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic.

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Revenue Tools Marketing 156

Association Adviser

MAY 14, 2021

The coronavirus pandemic has changed so much about how we live our everyday lives. From annual meetings, to going out for a meal with family or co-workers to job searching. One item that affects our members is the shift from in-person to virtual job interviews. It’s more important now than ever for employers and job […]. The post How to Prepare Your Members for Virtual Job Interviews appeared first on Association Adviser.

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Member Engagement

MemberClicks

MAY 14, 2021

First impressions can last a lifetime. That’s why you’ve taken great care to ensure your association website will win over future members. From having a section dedicated to information on the various membership levels to a prominent “Join Now” button on every page, you’re a pro. Then, just when it’s time for your prospective members to join your association, it’s time for them to tackle the membership form.

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How To Sample Member Engagement 66