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Are We All Generalists in Association Culture?

Association Success

A broad skill set could help you meet your members’ needs. Today, I am the Director of Data Systems and Technology for ACPA—College Student Educators International. While learning a language in the military, a large part of our education was about the culture of the language, which I found fascinating. A diverse career path.

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Membership Wakeup Call for Associations

Association Adviser

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.