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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

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Association Brain Food Weekly: 7.11.16

Reid All About it

. – Focus On: Referral Marketing. Referrals are the most coveted type of lead for any business—an indication of trust and satisfaction and a faster path to revenue. Demand Metric recently conducted a study to learn about the current state of referral marketing. For many organizations, digital marketing is a new undertaking.

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Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails.

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Nimble AMS now supports associations doing business internationally

Nimble AMS

The Salesforce AppExchange enables associations to extend the power of Nimble AMS with more than 4,000 applications, including email marketing, accounting, volunteer management, and project management. Hosted by Community Brands, the conference is the leading technology conference for associations, nonprofits and K-12 schools.