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Association Brain Food Weekly: 6.20.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. – Sample Swap for Newsletter Templates. – Key Findings from the 2016 Association Email Marketing Benchmark Report. . Harness the Power of Content Marketing.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

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