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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Here’s how the AOA team did it. Email marketing.

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Advocacy and Governance 2.0

Association Adviser

Learn how a small, dedicated team got the initiative through Congress. . Our board has a big representation due to all the different segments we serve,” noted Michael Dunham , CEO of the Associated General Contractors of Georgia, Inc. Just last week, Hedberg and team addressed the U.N. in a recent Corner Office profile. “I

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Association Brain Food: 9.9.22

Reid All About it

Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. Host: American Marketing Association. Presenter: Kate Adams, SVP of Marketing at Validity.