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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Association Brain Food: 9.9.22

Reid All About it

. – Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. As inboxes grow more crowded (especially during the holiday sales season), only the best emails will win subscribers’ attention. 1 CPE credit.