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Association Brain Food: 4.12.24

Reid All About it

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us. Gen Z education. More info/register. More info/register.

Revenue 256
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256
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Association Brain Food Weekly: 4.30.21

Reid All About it

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. Quick hits.

Education 354
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Association Brain Food: 5.12.23

Reid All About it

Beyond Basic Learning Metrics: Using Analytics to Uncover Insights & Education Gaps Pulling reports and getting basic learning metrics from your LMS can be a struggle. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. No plan, no progress. 1 CAE credit. . –

Chicago 200
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Association Brain Food Weekly: 10.5.18

Reid All About it

It can be the most controversial, secretive, heavy-handed, unreasonable, biased, political and criticized but, in the end, it is responsible for the identification, recruitment and enlistment of the leaders of the association. Tommy Goodwin, CAE (moderator), Government Relations Manager, Project Management Institute. CAE credit. . –

DC 170
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Association Brain Food Weekly: 6.2.17

Reid All About it

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. 1 CAE credit. More info/register.

Raleigh 150
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Association Brain Food Weekly: 10.12.18

Reid All About it

Learn how to craft a strategy to shape your member’s journeys and determine the tools you need to act on them, from website, to emails, marketing automation, member-get-a-member campaigns, personalization, and more. Tommy Goodwin, CAE (moderator), Government Relations Manager, Project Management Institute. 1 CAE credit.

DC 170