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Need to Up Your Nonprofit Email Marketing Strategy?

MemberClicks

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. What’s more, 72% of customers say they prefer email as their main channel for business communication.

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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Association management software (AMS) functions as one main database containing all interactions between your association and its members. The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Email marketing software.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection.

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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. No plan, no progress. More info/register.

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4 Email Copywriting Tips for Associations

MemberClicks

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Email personalization doesn’t have to be done manually. Include the email receivers personal name. Send from a personal email. Have a singular main action.

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Building Buy-In for an Online Community at Your Association

Higher Logic

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition.

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?"

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