Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JUNE 17, 2016

Learn how to amp up your digital fundraising appeals and increase donations with power targeting and superior emails. By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Sample Swap for Newsletter Templates. 1 CFRE credit. Host: Abila.

LMS 150

LMS Raleigh Content millennials 150