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Lunchtime Links: The Limits of Your “Young Professionals” Group
Associations Now
JANUARY 27, 2014
Also: a great example of brand hijacking during last night’s Grammys. Take “young professional,” for example. That’s a finding from Greenfield Services’ 2013 Pulse Report, which noted that even though it generally takes eight to 10 marketing contacts to drive action, just 15.4
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