Nonprofit Annual Report: Creating Your Best One Yet! (+ 15 Examples!)
Wild Apricot
DECEMBER 16, 2022
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Wild Apricot
DECEMBER 16, 2022
The post Nonprofit Annual Report: Creating Your Best One Yet! (+ 15 Examples!) appeared first on WildApricot.
Wild Apricot
JUNE 28, 2021
“We really have to do an annual report this year,” development director Hannah’s boss told her. “Donors want it, our foundation funders are asking why we don’t have one, and everyone else in our service area is doing one.”
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NXUnite
FEBRUARY 19, 2024
Data visualization and reporting. Real-life examples of analytics in healthcare Analytics supports and revolutionizes the digitalization of healthcare systems by changing the way patient data is collected, accessed, and analyzed. To understand healthcare analytics in action, let’s review a few examples.
Higher Logic
NOVEMBER 1, 2018
Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Take Your Marketing Reporting to the Next Level.
Blue Sky eLearn
SEPTEMBER 10, 2021
That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.
Associations Now
MARCH 12, 2024
The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report. Looking for more clicks?
Associations Now
AUGUST 28, 2023
Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. We saw the hit membership took in our 2021 report. We also saw the negative impact of the Great Recession in our 2010 report,” he said.
Higher Logic
DECEMBER 2, 2019
To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.
Membersuite
JULY 16, 2021
The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. For example, do you use all the demographic data you collect?
Associations Now
OCTOBER 10, 2023
A new Higher Logic report found that organizations have seen a decrease in the number of active contributors in their online communities since the pandemic. Understand Users The report found that about 15 percent of a community’s total users are active.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
Membersuite
MARCH 17, 2023
Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”
.orgSource
FEBRUARY 12, 2024
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.
WBT Systems
FEBRUARY 27, 2018
But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.
Higher Logic
AUGUST 2, 2018
Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. Tell me more, you say?
Membership Marketing
JULY 20, 2017
The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Once again, many more associations are reporting an increase in their membership compared to those siting a membership decline. In fact, many associations report substantial growth rates.
MemberClicks
NOVEMBER 9, 2023
For example: If one of your SMART goals were to improve skill development for your members in Area A, ask questions like: How would you rank your skill level in Area A before the workshop? Plus, get access to insightful data analysis and reports , all in one place. Make sure to include at least 1-2 questions per workshop SMART goal.
Reid All About it
APRIL 26, 2024
The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends.
Higher Logic
NOVEMBER 14, 2018
An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? For example, let’s compare the following two emails. Example 1 , Example 2.
NXUnite
MARCH 20, 2024
For example, maybe Jane wants to see more STEM mentors available and Javier didn’t hear about the program enough to form an interest. Action-triggered email series: With integrated email automation tools, such as Salesforce Marketing Cloud , you can use your CRM to set up entire email series that are triggered by alumni actions.
Associations Now
APRIL 4, 2017
A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. These digital marketing skills are necessary for today’s high-tech environment,” according to the report.
Higher Logic
FEBRUARY 22, 2018
Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green.
MultiBriefs
JUNE 29, 2023
{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.
Spark Consulting
OCTOBER 1, 2014
Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences?
Reid All About it
APRIL 5, 2024
The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.
.orgSource
MAY 15, 2023
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.
WBT Systems
JULY 3, 2018
You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. A Pew Research report found that 87 percent of working adults believe it’s either “essential” or “important” to get training to update skills throughout their work lives.
Higher Logic
JANUARY 23, 2019
Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.
Reid All About it
OCTOBER 20, 2023
The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.
Reid All About it
MARCH 8, 2024
Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. You’ve probably seen survey reports about people registering later for events than in the past. Humans… so persuadable! Mentoring programs.
Reid All About it
APRIL 19, 2024
TopClass LMS explains how it works and shares examples of associations doing this now. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Decline of trust. Quick hits Got opinions about panels?
Reid All About it
APRIL 12, 2024
SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.
NXUnite
MARCH 18, 2024
When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. For example, Youth for Understanding (YFU) created the following digital card to celebrate its 70th anniversary and express gratitude for those who have donated. Donor stewardship allows you to do both!
NXUnite
MARCH 25, 2024
How to create a nonprofit chart of accounts Best practices for maintaining your chart As a nonprofit leader, you know that accurate financial records and reporting are crucial to maintaining your 501(c)(3) status. For example, money spent on donor recognition efforts may be lumped in with fundraising expenses or given its own category.
Associations Now
APRIL 9, 2020
With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.
NXUnite
APRIL 2, 2024
For example, a company might donate $25 per volunteer hour, with a minimum of 5 hours required. For instance, AP News reports that Yield Giving, billionaire philanthropist MacKenzie Scott’s foundation, announced it would give $640 million to 361 small nonprofits that responded to an open call for applications.
Association Analytics
MARCH 13, 2024
This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. To better understand this, let’s look at an example comparing two members – Jay and Lynne. Let’s get started!
Aaron Wolowiec
DECEMBER 16, 2014
But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.
Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.
Associations Now
JULY 1, 2019
A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.
Association Analytics
JUNE 21, 2023
Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. 9: Your Data Is Not Readily Available Challenge : You need to put a report together by the end of the week, but the person who has access to the data you need is out on vacation for the week. Sound familiar? Unsure where to start?
Reid All About it
MARCH 1, 2024
When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.
Associations Now
FEBRUARY 1, 2019
Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. One of the most closely watched technical studies about the email marketing space is out, and it argues that email is about to turn a big corner on the interactivity front.
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