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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

40,000 print newsletter subscribers ( source ). For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program. Well, how about this: The San Diego Zoo is literally the No.

Strategy 100
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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Carl Winston, Director of the Payne School of Hospitality at San Diego State. Community manager survey. More info/register.

San Diego 370
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News Revenue Hub Expands as Journalism Membership Programs Grow

Associations Now

An initiative by Voice of San Diego to bring membership programs to media outlets is picking up enough steam that it’s being spun off into a separate nonprofit. The News Revenue Hub launched last year, a project of the nonprofit news outlet Voice of San Diego.