Optimist Consulting

SEPTEMBER 26, 2012

An example: Not: “Free directory entry for every member” Try: “Free listing on the web directory which is visited by 10,000 visitors a year. The Museum of Contemporary Art in San Diego has a visually appealing grid to help members understand the different levels. Inclusion in the directory is worth £500”.

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San Diego Communications Directory Video 100

Associations Now

MAY 19, 2017

For example, at ASAE’s 2017 Annual Meeting & Exposition in Toronto in August, attendees will have the opportunity to support two local organizations : the Toronto Humane Society and the Royal Canadian Legion. A final example, which I stumbled across in Convene magazine , comes from the National Court Reporters Association (NCRA).

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Project San Diego Chicago Library 56

Reid All About it

FEBRUARY 5, 2021

Carl Winston, Director of the Payne School of Hospitality at San Diego State. Find out how a provider’s origin—as a webinar technology vs. a streaming video provider, for example—suggests strengths and weaknesses. Learn pricing strategies, risk management tips and how to embrace change for the better. More info/register.

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San Diego Price Strategy Education 370

Reid All About it

JANUARY 17, 2020

I like looking outside the association world for examples of communities that deliver value to their constituency. Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego. For example, how can you ensure the opening reception at your conference is memorable, not just ho-hum?

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Arlington San Diego San Francisco DC 243

Expo Logic

NOVEMBER 20, 2018

San Diego Comic Con is known for its offsite events that take over the entire downtown area of the city. Photo : AMC’s “The Walking Dead” created the “Deadquarters” experience outside the San Diego Convention Center for fans to immerse themselves in the zombie world.

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San Diego Marketing St. Louis Social Media 31

Associations Now

AUGUST 7, 2018

There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A A lot of these innovations are coming out of startups, so we really had to refocus on members.

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San Diego Boston Austin Detroit 48

Reid All About it

APRIL 9, 2021

Hear a discussion on the current regulatory environment and what to expect from OIRA, with specific examples of the regulatory environment and how it is and isn’t shifting from the Trump Administration. Carl Winston, Director of the Payne School of Hospitality at San Diego State. Host: HighRoad Solution. Wed 4/14 at 11 a.m. –

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San Diego Revenue Strategy Content 370

Association Success

APRIL 24, 2020

For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program. Well, how about this: The San Diego Zoo is literally the No. 1 zoo in the world. Trick question—they don’t!

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Strategy Tampa San Diego Marketing 100

Associations Now

OCTOBER 31, 2014

At the association’s 2014 conference in San Diego this week, DMA released The Essential Guide to Data Breach Notification , produced by the the association and the law firm Venable LLP, offering advice on how to deal with potential worst-case scenarios. Often, these breaches have hidden costs that ripple through related sectors.

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San Diego Cost Marketing Industry 40

Associations Now

DECEMBER 21, 2016

Corralling all these games together is the Football Bowl Association (FBA), which recently commissioned a study on the economic impact of college bowls, conducted by researchers at George Washington University and San Diego State University. ” Not enough sponsorships.

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San Diego Alabama Washington System 40

Associations Now

OCTOBER 18, 2016

This week, before a crowd of 16,000 law enforcement officials, who were gathered in San Diego for the 2016 International Association of Chiefs Police Annual Conference, IACP President Terrence M. Cunningham gave a statement both acknowledging policing’s mistreatment of minorities—and apologizing for it.

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San Diego Massachusetts New York Examples 40

Reid All About it

OCTOBER 22, 2021

Presenters: Carl Winston, Founding Director of the Payne School of Hospitality Management at San Diego State University. Using real-world examples shared by participants, you will learn how to change behaviors, speak up from your own comfort zone, and change the dynamics in non-inclusive situations. CMP credit.

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San Diego Education Social Media Content 195

Reid All About it

MARCH 26, 2021

Carl Winston, Director of the Payne School of Hospitality at San Diego State. Described as the first adventure TV show for planners, it is a fun journey that uncovers emerging strategies for producing powerful events. More info/register. Host: Smart Meetings. Presenters: Heather Mason, CEO of Caspian Agency. Wed 3/31 at 12 p.m.

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Innovation San Diego LMS Strategy 259

Associations Now

APRIL 23, 2015

For example, many films fail the Bechdel Test, a basic test to see if films have (1) at least two women in the film that (2) talk about something other than a man. For decades, the movie industry has faced questions regarding the way it portrays women. But if Fithian is right, it could be a significant shift for the film industry as a whole.

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Las Vegas San Diego Video Industry 40

Beth Kanter

NOVEMBER 20, 2018

Some recent examples include: Amazon’s AI recruiting software that learned to penalize résumés that included the word “women.” Google’s photo identification mislabeled black people as gorillas in 2015 or Microsoft’s AI-powered social chatbot that started tweeting racial slurs.

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San Diego Tools System New York 52

Associations Now

AUGUST 3, 2016

And so it stands to reason that comic behemoth Marvel will likely enrich its empire with its new Marvel Insider loyalty rewards program, introduced last month at San Diego Comic-Con. What was once perhaps looked upon as nerdery is now embraced as mainstream. “That’s at the heart of what this program is. .”

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San Diego Video Examples Course 40

Associations Now

MAY 22, 2015

For example, the Los Angeles Convention Center (LACC) reduced water consumption by 7 percent in 2014 through an extensive program. Further south in San Diego, the convention center has low-flow automatic sinks and toilets and outdoor landscaping that uses drip irrigation and drought-resistant plants and mulch to reduce watering [PDF].

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California Los Angeles San Diego San Francisco 40

Beth Kanter

FEBRUARY 25, 2014

I’ll be headed to San Diego for the annual Grant Managers Network Conference. There’s many other great conferences this month — for example – if you are in New York City, I would not miss the Social Media for Social Good event on March 17th. Grant Managers Network Conference: March 18th.

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San Diego Conference New York City Social Media 28

Association Adviser

JUNE 5, 2017

For example, we have 13 chapters in Texas that cover the state by geography and by type of construction work – building vs. highway construction, for example. One serves San Diego and one serves the remainder of the state. Because of that, we haven’t added chapters in a systematic fashion.

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America Team Puerto Rico Discount 61

Guilt by Association

AUGUST 28, 2008

Brian Solis, one of the superstars in social media strategy, spoke at the ASAE Annual Meeting in San Diego last week. For example: Have targeted landing pages for social media PR campaigns to track something like meeting registrations or product downloads. Sadly, the session wasn’t recorded. membership? Yes, it’s that basic.)

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Las Vegas San Diego Social Media Sample 40