5 ways to communicate the value of your membership
Optimist Consulting
SEPTEMBER 26, 2012
I recently carried out a project for a client and as part of that I spoke to some of their members. An example: Not: “Free directory entry for every member” Try: “Free listing on the web directory which is visited by 10,000 visitors a year. The value of what they receive from being a member, should outweigh the fee.
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