Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Mike Dunham, AGC Georgia.

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millennials Georgia Atlanta Chicago 60

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. Technology cuts both ways. You just have to be ready to catch the wave when the wave comes.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. Stock Market #. TiK ToK(Ke$ha).

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Texas Video millennials Revenue 60

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. Gain Insight on the Global Association Market (Washington DC). More info/register.

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DC Washington LMS Social Media 79

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

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Tennessee Class Georgia Certificate 60