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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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The Case for Treating Your Event Like a Culinary Experience

Associations Now

According to food writer Eve Turow, we have millennials to thank for this new national obsession. Through interviews over and over again, I kept hearing that people want something that’s tangible, that they can see and feel and smell and taste and that [millennials] are the guinea pigs of growing up in that [digital] world.”

Metro 71
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Book Review: Cause for Change

Beth Kanter

Colleagues Kari Dunn Saratovsky and Derrick Feldmann have published a new book called Cause for Change: The Why and How of Nonprofit Millennial Engagement. Create an advisory group of Millennials to help guide your volunteer program. The book is a great read for nonprofit leaders of all generations. More information here.

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