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Learn About Members’ Why

Smooth The Path

The conference this year is in Las Vegas. Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. The open rate of our weekly newsletter is 56% while the open rate is 18% for promotional messages. We are a community of professionals.

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Association Brain Food Weekly: 1.15.21

Reid All About it

How to be more productive working from home: 9 rules for the “now normal.” Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. Mon 1/18 at 11 a.m. –

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Your Brand is Your Association’s Lifeblood

Association Adviser

Branding expert David Avrin, CSP, discussed why branding is essential in today’s marketplace at the Meeting Professionals International World Education Congress (MPI WEC) last month in Las Vegas. Here’s how a few of Avrin’s solutions can help associations strengthen their brand and increase non-dues revenue.

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Association Brain Food Weekly: 1.8.21

Reid All About it

Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. 17 non-negotiable things your email newsletter needs right now. (

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