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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. This process helped Werner and her team identify the first six chapters.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. How do these events compete with association meetings, and what can associations learn from them? They’ve found their niche, and they know how to serve it.” How many associations are able to do that?

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Lessons From MCON on Millennial Engagement and Membership

Associations Now

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism. That includes developing a process to rate and score member engagement , which can help you to focus on smaller subsets of membership.

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Thursday Buzz: Why This Association Made Membership Free

Associations Now

On top of this, the association plans to improve both the quality and the searchability of its webcast offerings, as well as turn the ASBPE website into a useful B2B news site in its own right. Next year, the association also plans to bring its annual meeting to New York City, reflecting the strength of its East Coast membership.