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Learn About Members’ Why

Smooth The Path

Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does.

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Association Boards That Fail

SCD Group

The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. They don’t open our newsletters. This association is just one of many examples why five of us are leading a session at the 2014 ASAE Annual Meeting titled, “Why Boards Fail and How to Fix Them.”