How To Member Research Newsletter Organization 
Smooth The Path
AUGUST 30, 2016
This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.
SCD Group
MAY 6, 2014
The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. He shared the association’s major issue: a board that doesn’t understand the organization and doesn’t seem to be able to look toward the future. “It They don’t open our newsletters.
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