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Announcing an Entirely New Methodology for Member Research

Smooth The Path

In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? Is behavioral data continually monitored? What do you do?

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How to Create a Psychologically Safe Environment for Teams

Achurch

This creates other benefits that extend to the entire organization: Error prevention: Teams report mistakes (and near misses) at greater frequency allowing them to correct, learn, and move forward. Team members research ideas outside of the boundaries of the team and bring back the best ideas. They take interpersonal risks.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be. How do you do this?

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. For associations looking to better attract and engage members, the answer is better data.

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Making Virtual Exhibiting and Sponsorship Worthwhile

Smooth The Path

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

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How to Exponentially Improve Member Engagement at Any Association

Smooth The Path

The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members. Related: Member Engagement Research.

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Association Brain Food Weekly: 5.3.19

Reid All About it

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Mapping the Journey to Long-Term Member Engagement. 1 CAE credit.

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