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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

Her insight into their rebranding research process left us with the strong impression that their new tagline of “moving professionals forward” is much more than a platitude; but a promise to members. A name change was never the plan, but organically in the re-brand process it was revealed this was something to explore.

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Association Brain Food: 10.7.22

Reid All About it

Because I’m away next week on a hiking vacation in South Dakota, I’m not publishing Association Brain Food on Friday, October 14. It’s much better to get this news well before your project begins so you can figure out how to juggle these tasks with your regular workload. I’ll be back with more on Friday, October 21. Quick hits.