Wednesday Buzz: Win Over Gen Z With VR

Associations Now

Do you have plans to win over Gen Z? They’re breathing down the necks of millennials, and associations need to think strategically about how to recruit this next generation, which is just beginning to enter the workforce.

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

It is fun to slice and dice data. So the other day, we decided to run response rates by state for one membership organization. Over a million pieces of recruitment mail were analyzed that went out over several campaigns and there were over 10,000 paid responses. Vermont.