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Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

You have little or no knowledge of that organization’s products and services, let alone their corporate culture, co-worker’s personalities, or even where the bathroom is. I’m talking about books that help you grow by developing your time-management, leadership, and interpersonal skills. So much to learn in so little time.

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Marketing the Future: Learn From the Mac’s Initial Missteps

Associations Now

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. that the product really started cooking with gas. So What Happened?