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How a Just-Formed Truffle Group Scored an Early Win

Associations Now

The Idaho Truffle Growers Association, trying to cultivate an industry from a challenging fungus, saw near-immediate support for its mission in the form of a large research grant from the state. It didn’t take long for the Idaho Truffle Growers Association to see results. million handed out by the department this year.

Idaho 46
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Marketing the Future: Learn From the Mac’s Initial Missteps

Associations Now

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. that the product really started cooking with gas. So What Happened?

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Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

You have little or no knowledge of that organization’s products and services, let alone their corporate culture, co-worker’s personalities, or even where the bathroom is. Educated: A Memoir – Growing up in rural Idaho, Tara Westover had no birth certificate, never saw a doctor and didn’t go to school. Constitution.

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. bkmcae - Ben Martin; Richmond, Virginia; Product mgr for MemberFuse & RealWeb by NFi Studios.