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Marketing the Future: Learn From the Mac’s Initial Missteps

Associations Now

production—and has been steadily losing market share to other apple varieties. We vividly remember the genius marketing of the original Apple Macintosh in 1984—but we forget that the device initially fell flat with business customers. that the product really started cooking with gas. So What Happened? What gives?

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111 Intriguing Chats for 2011

ChatterBachs

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. Dig design, innovation, technology. I know a thing or two about marketing. Marketing Strategist.