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Association Brain Food Weekly: 12.15.17

Reid All About it

Aptify discusses the huge role association management systems (AMS) play in marketing to prospective members and customers and to existing members and customers. Indiana SAE ). Marketing Charts ). Although this Harvard Business Review article is written for a corporate audience, the main points apply to associations as well.

Indiana 150
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4 Steps to Assessing Your Membership Management Software Needs

Socious

In the movie Indiana Jones and the Last Crusade , after multiple threats to his life and overcoming impossible obstacles, Indy meets the Grail Knight, keeper of the Holy Grail. Marketing and Membership Communication. How do you handle marketing and member communications? Technology Wishlist. Member Networking.

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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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The 6 Forces Shaping the Future of Meetings

Associations Now

From what attendees expect as the “new status quo” to how venues—and entire metropolis’—are being forced to upgrade their technology infrastructure. Conferences need to deliver high-level technology content and experiences. Are the main attractions close to downtown hotels? Tech-expectations. Olympic diving trials.

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5 Tactics To Create An Experiential Event

Associations Now

One of the ballrooms of the Indiana Convention Center will transform into a special exhibitor space highlighting innovation in agriculture technology to prepare students for jobs of the future. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.”

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The Great Daylight Saving Time Debate

Associations Now

But according to National Geographic [registration required], farmers lobbied against it, because the time change left them with less sunlight in the morning to get their crops to the markets. While the Energy Policy Act of 2005 [PDF] cited energy savings as a main reason for extending DST—the U.S.

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