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Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?

Associations Now

Millennials might be most susceptible to the mixing of business and pleasure travel. As millennials become a greater percentage of meeting attendees, catering to them a bit more—in both programming and marketing—makes sense. So, what aspects of your host city will move more millennials from maybes to ticket booked?

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Association Brain Food: 3.8.24

Reid All About it

Join an interactive discussion around diverse strategies for keeping all your IT projects running like a championship team. 7 Tips for Marketing to Millennials Studies show that Millennials are now the largest B2B tech buyer group, making 59% of B2B buyers, with over 30% leading the charge and making those purchase decisions.

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Why Your Meeting Needs to Be Green

Associations Now

For millennials, who will make up 75 percent of the workforce by 2025, sustainability is a major motivator in their lives. Olympic Team Trials—Diving, held in June 2016 at Indiana University–Purdue University Indianapolis, set an uncompromising goal for themselves: to create a zero-waste event. It’s a requirement.

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How to Tame Technology

Association Adviser

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. In other words] your PR team will be using more social media, whereas your education department may be using more video conferencing, such as Skyping.” And there’s nothing uncool about that.