Industry Innovation Jacksonville Recruiting 
Tom Morrison
NOVEMBER 29, 2011
Your mission provides a confidence to your members that the industry could tumble tomorrow, but you will be OK because you are a member of our association. We would have had to recruit 100 new members to gain the same. We all know its much easier to get members to spend more with you, than to recruit a new member. Tom Morrison.
Tom Morrison
AUGUST 30, 2011
As a CEO who meets the challenges everyday in membership recruitment, engagement, meeting budgets, exciting volunteers, and driving a board to make change, I read a lot that comes through my computer via Twitter. If people only look to other associations for inspiration, we may be limited in the innovations we imagine. Tom Morrison.
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