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Newsjacking Offers Opportunities for Associations

SCD Group

David Meerman Scott “invented” the term newsjacking which he defines as “the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.” Are there events within your industry or profession which you might event-jack to achieve your objectives?

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SCD Group: Do "Best Practices" prevent association innovation?

SCD Group

This science helped greatly improve the dairy industry. You CAN clone a cow (apparently), and the cow operates pretty much the same in Iowa as it does in Nebraska. But that's not true with copying management practices because our organizations (and their contexts) are so dynamically complex. Subscribe via RSS. Contributors.