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Newsjacking Offers Opportunities for Associations

SCD Group

David Meerman Scott “invented” the term newsjacking which he defines as “the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.”

SCD Group: Do "Best Practices" prevent association innovation?

SCD Group

This science helped greatly improve the dairy industry. You CAN clone a cow (apparently), and the cow operates pretty much the same in Iowa as it does in Nebraska. Strategy | Content | Discovery. Social Media & Internet have replaced 2 of top 3 r. Pages. About.