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Association Brain Food Weekly: 5.15.20

Reid All About it

MemberSuite describes how to show virtual event ROI to sponsors and exhibitors by creating opportunities for them to achieve their marketing goals: increasing brand awareness, providing thought leadership, showcasing their products, and developing and deepening relationships. Host: Event Leadership Institute. Fri 5/15 at 1 p.m.

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Is Your Association at a Crossroads?

Association Adviser

Tremendous insight, vision and leadership capabilities despite being introverts, according to Susan Cain , best-selling author of Quiet: The Power of Introverts in a World That Can’t Stop Talking. Get a sense of “how open they are to change and innovation,” and work within those parameters. Innovation.

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Mission possible: Finding and keeping volunteers

Aaron Wolowiec

Part of the problem is traditional committee structure doesn’t allow for quick decision making, Engel said, and that doesn’t work when GenXers and millennials are accustomed to 24-7 information and networking. The most innovative volunteer opportunities I’ve seen recently are related to tasks like crowdsourcing,” Hoffman said.

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