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Association Brain Food Weekly: 6.20.16

Reid All About it

Meeting planners need to stay on top of technological advances, corporate initiatives, budget restrictions, attendee expectations, meeting innovations and organizational goals or risk becoming obsolete. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. Host: Informz.

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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

“What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. MCIntl says two things are changing the way planners evaluate destinations: the influx of digitally savvy millennials into the industry and the rise of the “knowledge economy.”

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