Skip the Sales Pitch: How Destinations Can Leverage Content Marketing
Associations Now
SEPTEMBER 26, 2014
According to a new report, it’s a way for convention and visitor bureaus to reach meeting planners and convince them to hold meetings in their destinations. And according to a report MCIntl released earlier this week called “ The Business of Storytelling ” [PDF], this needs to change. Content marketing isn’t just a buzz-phrase.
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