The millennial mantra: give
DECEMBER 15, 2015
And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. At the same time, millennials believe in giving back – but not necessarily with money. And so the new study by Achieve , a research and creative agency for causes and The Millennial Impact Project, caught my attention. The researchers studied nine organizations to learn how they engaged millennials in their campaigns.