Innovation Minneapolis Price Products 
The Hourglass Blog
MAY 11, 2011
Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself.
Associations Now
SEPTEMBER 17, 2013
Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. 30 percent cite price as the primary motivator behind a purchase. A few highlights: 49 percent of respondents say they turn to brands they know and trust. And it’s trust that breeds loyalty.
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